Feminism, women, society, life, self, misogyny

When misogyny is condoned by society


I was born and raised in Essex, England. I am neither blonde (bottle or otherwise) or perma-fake-tanned. I have not had nail extensions since 1999 and I don’t do aesthetic treatments beyond waxing and the occasional set of natural looking eyelash extensions. Like a lot of women from Essex, I…

Marketing, crisis management, brand management, corporate PR

Lessons on turning PR disaster into PR triumph

Warning: Contains spoilers for And Just Like That

Caveat: I am not qualified to comment on other safety issues/product recalls from Peloton


For those of you have been watching And Just Like That, Mr Big dies immediately following a mammoth Peloton session…

Review, TV, entertainment, culture, SATC, And Just Like That, Sex and the City

It begins again

Warning: Contains spoilers

I live in the UK so I watched the first two episodes of And Just Like That on Now.

Here are my thoughts on it

  • They have increased diversity, even if it does feel very contrived
  • The wardrobe is still great
  • The explanation for Samantha being missing is that she accepted a job…

CBT, cognitive behavioural therapy

And why it matters

What is the therapeutic relationship in the context of Cognitive Behavioural Therapy?

The primary aim of Cognitive Behavioural Therapy is problem resolution rather than insight; alongside this, the therapist also aims to help the client learn effective strategies for managing their condition and methods to prevent relapse.

Beck cites warmth, accurate empathy and genuineness as therapist characteristics which facilitate the application of…

Digital marketing, writing, blogging, content creation, article writing

Writing content that stands the test of time

Most people who have had any involvement with creating content for social media will have heard of the concept known as evergreen content. Evergreen content is content that stays consistent, does not age (or ages well), and does not experience many spikes in interest/traffic. We have all written articles that…

Writing, writing tips, trello, productivity, novel writing

Using the Save the Cat Novel Writing method

For a number of years now, I have been a fan of visual planning tools for writing, and for tracking my submissions. Trello is a web-based, Kanban-style, list-making application. I use both Trello and Notion for tracking my writing. In this article, I will focus on my Trello template for…


I am interested in a lot of things. I am writing a novel. I was longlisted in the Mslexia novel writing competition in 2017. My website is: jojobonetto.com

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