Marketing, crisis management, brand management, corporate PR

Crisis Marketing: The Peloton Story

Lessons on turning PR disaster into PR triumph

Photo Source: @onepeloton

Warning: Contains spoilers for And Just Like That

Caveat: I am not qualified to comment on other safety issues/product recalls from Peloton

Background

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I am interested in a lot of things. I am writing a novel. I was longlisted in the Mslexia novel writing competition in 2017. My website is: jojobonetto.com

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JoJoBonetto

JoJoBonetto

I am interested in a lot of things. I am writing a novel. I was longlisted in the Mslexia novel writing competition in 2017. My website is: jojobonetto.com

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