Dec 14, 2021

2 min read

Marketing, crisis management, brand management, corporate PR

Crisis Marketing: The Peloton Story

Lessons on turning PR disaster into PR triumph

Warning: Contains spoilers for And Just Like That

Caveat: I am not qualified to comment on other safety issues/product recalls from Peloton

Background

More from JoJoBonetto

I am interested in a lot of things. I am writing a novel. I was longlisted in the Mslexia novel writing competition in 2017. My website is: jojobonetto.com

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Marketing, crisis management, brand management, corporate PR

Crisis Marketing: The Peloton Story

Background

More from JoJoBonetto

Recommended from Medium

How Good Research Impacts Your B2B Marketing

What Can Advertisers Learn from Tinder?

Defund Old School Network Marketing

3 Reasons The Customer is the Core of Every Digital Strategy

Promote Your Content On Instagram and the Web. Grow your Following.

How To Take Seven Very Simple Steps To Success

Building a data viz newsletter that people actually want to open

HELP! I CAN’T WATCH MYSELF ON SOCIAL MEDIA VIDEOS

Get the Medium app

JoJoBonetto

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