Marketing, Consumer Behaviour, Pandemic, CRM

Post-Pandemic Consumer Behaviour

Why you should never take customer relationship management for granted

Photo by freestocks on Unsplash

…the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. — Solomon, M et al, 2019, p.5



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store



I am interested in a lot of things. I am writing a novel. I was longlisted in the Mslexia novel writing competition in 2017. My website is: